2019 saw the launch of Sportsbet’s exciting new iOS app. I was responsible for designing the core Registration journey for the new platform, coordinate team briefings and design walkthroughs, communicating detailed UI specifications to teams and running user acceptance testing.

A critical customer journey such as Registration needed to be quick, frictionless and intuitive. I was able to leverage the research insights and visual framework established during the Website redesign to deliver a significantly improved experience, in a lean and efficient manner. Being methodical in my approach to design I identified and addressed a number of pain points in the Registration flow including introducing more helpful error messaging, improving the address lookup process and refining text field input rules.

Since the launch, I’ve designed a number of multi-channel experiences such as NBA Player Hub, Targeted Pricing and Same Game Multi enhancements that leverage native interactions and gestures. I’ve also completed several holistic reviews of core areas of the app to highlight any significant changes in experience or functionality for use by our Customer Service team.

iOS App Store: Sportsbet