For this class project we were tasked to design an outdoor media campaign for a non-profit organisation. The set of 3 billboard advertisements for DonateLife have been designed to encourage people to become an organ donor. The most important feature was to include a succinct message that can be communicated to audiences in a few seconds given these advertisements would be placed adjacent to a highway. The twist on words in the tag line, bold graphic and the sincere call to action successfully delivers the target message in a short period of time.