The brief was to create a set of 3 magazine advertisement concepts promoting the upcoming Melbourne Food and Wine Festival. I decided that using subtle elements of food and wine in the actual graphics would best represent the concept of a food congregation and successfully engage readers. As the event is held in Melbourne, fashioning a string of noodle, grains of rice and a splash of red wine into the shape of Victoria would be instantly recognisible particularly when accompanied by a punchy tag line.