Westpac’s Customer Experience (CX) team use visual communication as a key research tool, driver of idea generation and strategic change agent. This project addressed a real opportunity within the team to better identify appropriate visual communication strategies to use with their business stakeholders. 

I spent 3 months working with Westpac’s CX team in Sydney as part of my yearlong Honours project. The assignment focused on discovering effective means to express information about CX research to business stakeholders, how visual deliverables can improve communication in the specific context of a pilot project, and the value the CX team can provide to the wider Westpac business.